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AKACHEN為水越設計為珠寶設計師品牌CHEN CHAN所發展之新商標系統。從品牌商標命名至品牌產品冊、品牌店卡、珠寶盒、提袋、簽單夾、保證卡、萬用卡、信封與信籤等系列製作物及整體系統運用,新的商標系統企圖為過去品牌的根源找到新的定位與價值。


企業標誌設計理念


AKACHEN商標命名由品牌創辦人陳智權先生 (Chen Chan) 之名而來;AKA一詞不僅有 "亦如" 之意,更有品牌創辦人所喜愛的色彩 "紅" (日文: あか AKA)之意涵。

商標延讀了陳創辦人22年的工藝根源與累積,典雅雋永的感性線條結合現代感的簡潔設計,展現了品牌對於珠寶工藝的歷史傳承,品質高度細膩的完美要求與放眼國際頂級珠寶精品市場的未來觀。


品牌介紹


AKACHEN的作品風格融合西方寶石設計元素及東方禪學意境,以大自然為主題的創作,或為花朵之姿,或作昆蟲之形,藉各種寶石的搭配──如彩鑽與孔克珠,翡翠與鈦金,珊瑚與彩寶──堆疊出豐富的立體層次,展現高難度的珠寶之藝。AKACHEN嚴格篩選所使用的每一顆寶石,透過本身的設計和品牌頂級珠寶匠師的手藝,將寶石的天然紋理、色澤和特性,充分發揮。

對AKACHEN而言,每一件珠寶不僅僅只是珠寶,也是幸福的表徵、是生命的累積與見證;它們記錄著不同時間、地點、和不同的人們交織出的變化與感動,層層寶石間熠熠閃耀著的是回憶、是現在、也是對未來的期盼。


Nature serves as the basis and inspiration for AKACHEN’s designs, which often encompass abstract and modern elements with an underlying oriental feel. By aptly combining different materials such as color diamonds and conch pearls, jades and titanium, and corals and color gems, AKACHEN infuses new vigor into its creations that exhibit kaleidoscopic color schemes. AKACHEN specializes in layered and three dimensional designs; through the exquisite craftsmanship of AKACHEN’s artisans, these designs transform into pieces of glittering jewellery that unfold the vitality of nature and the beauty of natural gemstones.

For AKACHEN, jewellery is not only the reflection but also the immortalization of life. Each jewellery piece of AKACHEN is a work of art made with the most sincere hope that it wouldbe part of the happiness in people’s lives, no matter where they come from and who they are.


 
 
art director - agua
designer - bonnye, iris, zona, kaiwei

 
 
AKACHEN product DM 
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AKACHEN identity 
AKACHEN identity 
AKACHEN identity 
AKACHEN identity 
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